Digital Marketing Training in Bangalore

Course Name : Digital Marketing Course

 

Digital Marketing Course Module:-Click here to download

Digital Marketing Course Contents

Module 01 - Introduction to Digital Marketing

 

1.1 What is Digital Marketing
1.2 Why Digital Marketing
1.3 Importance of Digital Marketing
1.4 How online marketing works
1.5 Customer Engagement
1.6 Case Study
1.7 Website planning and development
1.8 What makes a website
1.9 Essentials of a website design
1.10 What are landing pages
1.11 Creating a landing page.

Hands-on Exercise –
1. Creation of web site and pages.

Module 02 - Email Marketing

 

2.1 What is Email Marketing
2.2 How is an Email sent
2.3 When to use Email Marketing
2.4 Advantages of Email Marketing
2.5 Biggest challenge in Email Marketing
2.6 Registration on Mailchimp
2.7 Setting up an Email list
2.8 Using apps to do Email Marketing
2.9 Best practices of Email Marketing.

Hands-on Exercise –
1. Using Mailchimp for Email Marketing.

Module 03 - Search Engine Marketing - 1

 

3.1 What is Online Advertising
3.2 Growth of online advertising
3.3 Types of Online Advertising
3.4 SEM vs SEO
3.5 Keyword Research
3.6 Setting up Adwords
3.7 Using Keyword Planner tool
3.8 Setting up campaign
3.9 Ad Copy examples.

Hands-on Exercise –
1. Canva.com
2. Create Campaigns
3. Create AdGroup and AdCopy.

Module 04 - Search Engine Marketing - II

 

4.1What is AdRank
4.2 Search Campaign ideas
4.3 Extensions
4.4 Display Ads
4.5 How to target audience
4.6 Placement ideas
4.7 Setting up a display campaign
4.8 Remarketing Introduction
Hands-on Exercise –
1. Ad cost calculation
2. Display campaign schedule.

Module 05 - Social Media Marketing - I

 

5.1 What is Social Media
5.2 Where can Social Media put to good use
5.3 Different types of social channels
5.4 Facebook
5.5 Creating a fan page
5.6 How to engage fans on your fan page
5.7 Facebook advertising
5.8 LinkedIn
5.9 Marketing on linkedin groups
5.10 Creating a Company profile.

Hands-on Exercise –
1. Content Planning and Schedule
2. Create facebook page.

Module 06 - Social Media Marketing - II

 

6.1 Understanding Twitter
6.2 Setting up Twitter
6.3 Setting up your Branding
6.4 Twitter Analytics
6.5 YouTube
6.6 Why video works
6.7 Setting up your channel
6.8 What is Content Marketing.

Hands-on Exercise –
1. Facebook Ad
2. Twitter Ad
3. LinkedIn Ad
4. Youtube.

Module 07 - Search Engine Optimization - I

 

7.1 What are search engines
7.2 Major functions of a search engine
7.3 What is SEO
7.4 Why do we need SEO
7.5 What are keywords
7.6 Keyword Research
7.7 How to find relevant keywords
7.8 So what does the SEO involve
7.9 What does on-page optimization involve
7.10 SEO Basics: On-page optimization
7.11 Google Webmasters
7.12 Google Analytics for SEO.

Hands-on Exercise –
1. Applying SEO in the website.

Module 08 - Search Engine Optimization - II

 

8.1 Indexing
8.2 Page Rank
8.3 Off page Optimization
8.4 Types of Link Building
8.5 Monitoring your links.

Hands-on Exercise –
1. Keyword Research
2. Applying SEO in the website.

Module 09 - Google Analytics

 

9.1 What is Digital Analytics
9.2 Measurement of Data
9.3 The Web Analytics process
9.4 Where does the data live
9.5 Different types of Analytics
9.6 Setting up Google Analytics.

Hands-on Exercise –
1. Audience report - To check poorest performing browser, OS etc
2. Acquisition Report - To check poorest performing Campaign, keywords etc
3. Google URL Builder
4. Annotations.